The Foundations That Built Our Legacy
Auto100’s journey began long before its official founding in July 2002. Christopher Smith, a young enthusiast with a passion for rare and high-performance cars, started connecting buyers with unique vehicles from his dining room. As his reputation for sourcing distinctive cars grew, his wife Andrea joined him to support the expanding business. In 2002, with Andrea by his side, Christopher took the leap to officially establish Auto100, driven by a simple yet powerful vision: to offer unique cars with a personalised, customer-first approach.
Founded from humble beginnings, Christopher purchased the first Auto100 showroom—a small premises on Chesterfield Road in Mansfield, where he had started his career some 20 years earlier as a tractor and agricultural mechanic. With a modest but meticulously selected collection of vehicles, his dedication to providing an exceptional buying experience and a keen eye for extraordinary cars quickly set Auto100 apart.

Driven By Family Values, Powered By Excellence
With the baton passed to Christopher’s eldest son, Matthew, a passion for quality and a commitment to service helped the business thrive. The company expanded to include multiple premises, such as the flagship 250-car showroom on Nunn Brook Road, a purpose-built 3-acre preparation centre, and the recently introduced Winchester Collection branch.
Fuelled by the family’s love for unique vehicles, what began as a one-man operation at the dining table has grown into a respected leader in the industry, with an inventory exceeding £30 million. Many vehicles never even reach the market before capturing the attention of their international portfolio of collectors and car enthusiasts.
Today, Auto100 stands as one of the largest independent prestige and supercar specialists in the UK, its foundations of family, the personal touch, and a focus on the unique remain at the heart of the culture within the Auto100 team.



More than a dealership, it's a lifestyle
At Auto100, our passion for cars goes beyond a profession—it’s a way of life. We believe that purchasing your dream car should be as exceptional as the vehicle itself. Our state-of-the-art facilities include a 250-car indoor showroom, a purpose-built 3-acre preparation centre, and the recently opened Winchester Collection branch. For the ultimate convenience, our helipad ensures that even the most discerning clients can arrive in style and without delay.
With a team of dedicated petrolheads boasting over 500 years of combined experience, we’ve earned a reputation for delivering exceptional vehicles to both enthusiasts and collectors. Each car in our selection is hand-picked for its quality and uniqueness, and undergoes our rigorous approved preparation programme, ensuring that only the finest vehicles make it to our showroom.
Whether you’re drawn to the sleek performance of a high-powered sports car or the timeless allure of a classic, we’re committed to delivering a driving experience that brings joy with every mile. Our mission is simple: to match you with a car that exceeds your expectations, transforming every journey into something extraordinary. Your satisfaction is at the heart of everything we do, and it’s what drives us forward.

Extraordinary Experiences
Ready to begin your journey? Get in touch with us today—we can’t wait to help you find the perfect driving companion.