
Our Commitment to Excellence | Auto100 Luxury Cars
Discover Auto100’s commitment to prestige and performance cars, vehicle preparation, customer service and fair complaints handling. Read our standards and complaints procedure.
Our Commitment to Excellence at Auto100
At Auto100, we are committed to providing a professional, personal and reassuring experience when buying a prestige, luxury or performance car. As a family-run UK car dealership, we understand the importance of vehicle quality, attention to detail, clear communication and customer care throughout the buying journey.
Our commitment to excellence extends beyond the vehicles we offer. It includes our approach to vehicle preparation, customer service and handling customer concerns fairly and professionally.
Who Are Auto100?
Auto100 is a UK prestige and performance car dealership offering a selection of luxury vehicles from leading automotive marques. We aim to combine a carefully selected vehicle collection with a personal approach to customer service.
Whether you are searching for a luxury car, prestige vehicle, sports car or high-performance model, our team is available to answer your questions and help you make an informed purchasing decision.
Explore our current collection of prestige and performance cars.
Our Commitment to Vehicle Quality
We understand that vehicle quality, condition and presentation are important when purchasing a prestige or performance car. At Auto100, we focus on vehicle selection and preparation to help customers make informed decisions about their next vehicle.
Our approach to vehicle preparation, presentation and quality is explained further on our Our Standard page.
Customers are welcome to contact our team for further information about an individual vehicle, including its available history, condition and preparation.
Customer Service and Buying Experience
Buying a luxury or performance car is an important decision. We aim to make the process as straightforward as possible through helpful communication, clear information and a personal approach.
From your initial enquiry to arranging a viewing or collection, our team is here to help you understand the available information and the next steps in the purchasing process.
To discuss a vehicle or ask a question, please contact Auto100.


Complaints procedure
We are committed to addressing your complaint with fairness and respect, ensuring that all matters are resolved promptly and equitably. Your concerns will be acknowledged in writing within five business days, and we will do our utmost to resolve the issue as quickly as possible. If we are unable to resolve the matter sooner, rest assured that we will keep you informed every step of the way.
If your salesperson is unable to resolve your complaint, it will be referred to management, who will investigate the matter thoroughly, fairly, and with impartiality. We approach every complaint with the same care we would extend to our own family members, treating each issue with the attention it deserves.
In the case of a vehicle supplied under a finance agreement, the finance company may also wish to investigate the matter, and we will promptly inform you if they are involved. We will work closely with them to ensure your concerns are fully addressed.
Our aim is to provide you with a final response to your complaint within eight weeks of receipt. If for any reason we are unable to resolve it within this time frame, we will write to you explaining the situation and providing a clear date by which you can expect a resolution. You will also be given the option to refer your complaint to the Financial Ombudsman Service, should you feel it necessary.
At every stage, we are guided by our family values, ensuring that your complaint is handled with integrity, transparency, and a genuine desire to do what is right for you.
If you decide to refer your complaint to the Financial Ombudsman Service, you must do so within six months of the date of our final response. If you do not refer your complaint in time, the Ombudsman will not have our permission to consider your complaint and so will only be able to do so in very limited circumstances (for example, if the Ombudsman believes that the delay was as a result of exceptional circumstances). The Financial Ombudsman Service can only deal with your complaint if you have given us (or the finance company) the opportunity to put matters right, so please contact us first and we will do all we can to help you. The contact details for the Financial Ombudsman Service are:
Financial Ombudsman Service
Location
Exchange Tower, Harbour Exchange, London E14 9SR